SugarCRM has announced the appointment of David Roberts as its new Chief Executive Officer, succeeding Craig Charlton, who will transition to the role of Chairman of the Board. This strategic leadership shift is part of a planned succession aimed at driving the company’s next phase of growth and innovation. Roberts brings extensive experience in the SaaS and technology sectors, having previously served as CEO of Alchemer and ReedGroup, with a reputation for scaling companies and enhancing customer success. As CEO, he will focus on expanding SugarCRM's market presence, improving its product offerings, and accelerating the adoption of its AI-driven solutions for mid-market businesses.
SugarCRM has been a key player in the CRM industry for over two decades, delivering automation and intelligence-driven solutions that enhance the efficiency of marketing, sales, and service teams globally. Thousands of companies across 120 countries rely on SugarCRM’s platform to provide a real-time, comprehensive view of each customer. With Roberts at the helm, the company is well-positioned to continue delivering innovative solutions and expanding its market impact, as it seeks to meet the evolving demands of its customers and partners. Charlton will continue to support the company in his new role as Chairman of the Board.
