Adobe's Authenticity in the Age of AI Study, released on September 18, 2024, surveyed over 2,000 U.S. consumers on their concerns regarding misinformation, particularly as the 2024 presidential election approaches. The study highlights that nearly half of respondents have encountered misleading election-related content, while 94% expressed concerns about its potential impact on the election. The rise of AI-generated content has fueled skepticism, with 87% of respondents noting difficulties in distinguishing fact from fiction. In response, Adobe emphasized the importance of tools like Content Credentials to enhance trust by offering verifiable details about the origin and authenticity of digital content.
As misinformation continues to erode public trust, the study found that 93% of consumers support transparency regarding how online content is created or edited. Many respondents advocate for attaching attribution details to online content, especially election-related material, with 95% supporting its use for fact-checking purposes. Additionally, the study revealed that nearly half of the participants have reduced social media usage due to misinformation concerns, while 89% demand stricter measures from social media platforms. These findings underscore the public's call for stronger safeguards and increased transparency to protect the integrity of digital information.
