Hightouch, a data and AI platform for marketing and personalization, has secured $80 million in Series C funding, bringing its valuation to $1.2 billion. Sapphire Ventures led the investment round, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator. The funding will support the expansion of Hightouch’s AI Decisioning product, which enables marketers to define business goals while AI agents optimize personalized marketing strategies. The company's AI-driven solutions have helped double its revenue over the past year and attract enterprise clients including PetSmart, Spotify, and Accor Hotels.
The investment will accelerate hiring across engineering, product, and go-to-market teams, further advancing AI Decisioning adoption among Fortune 500 enterprises. Hightouch's platform integrates seamlessly with enterprise data and marketing tools, leveraging AI to personalize content, optimize customer engagement, and automate testing. Enterprises use this technology to enhance customer loyalty and marketing efficiency. Investors see AI Decisioning as an innovative solution to improve customer experiences and marketing effectiveness. With this funding, Hightouch aims to drive innovation in AI-driven marketing and expand its influence across various industries.
