Deloitte's 2024 Connected Consumer study sheds light on evolving consumer behavior, emphasizing the impact of technological advancements, economic fluctuations, and environmental awareness on global spending patterns. With insights from over 4,000 U.S. consumers, the study examines their spending on tech devices and services, online behaviors, views on digital life, digital boundaries, concerns about data privacy and security, use of generative AI, and trust in technology companies.
The findings reveal a surge in the use of artificial intelligence and smart devices, with younger demographics driving this adoption. However, privacy and data security remain critical concerns, shaping how people interact with technology. Regional differences further illustrate how local economies and cultural factors influence consumer behavior. For instance, while developed nations prioritize convenience and innovation, emerging markets show a stronger emphasis on affordability and access. Deloitte's report provides a comprehensive view of the interplay between digitalization, economic pressures, and sustainability, offering valuable insights for businesses navigating these dynamic consumer landscapes.
