In a 2022 interview, Aptean CEO TVN Reddy set out his bold vision for the software company he’s been leading since 2018: “Anytime, any manufacturer thinks about a solution that fits their industry,” he said, “we want them to think about Aptean industry-specific solutions.”
Since that statement, Aptean has charged toward that goal with no shortage of energy. In the first four months of 2025 alone, the company has made several acquisitions, none more notable than that of Logility, an AI-powered supply chain management company.
“This powerful combination of applications which heavily leverage AI will further accelerate the development of transformational capabilities, enhance scalability, and enable customers to more quickly build competitive advantage in rapidly changing markets,” said Reddy.
The latest move for the Georgia-based company is maintaining the M&A vision Reddy set out in 2022. He wants the best of the best, even if they’re hard to come by—and even if they aren’t yet there for the taking. “What we want isn’t necessarily up for sale,” he said.
Diligence comes naturally to Reddy, who graduated from the Wharton School of the University of Pennsylvania in 2011 while working at payroll processing giant ADP. Shortly after graduation, he joined Aptean as Senior Vice President of Product Engineering, later moving to SVP of Process and Healthcare Products and then, in short order, to Chief Operating Officer and eventually CEO. It only took five years for him to get to the big chair; he’s now been sitting in it for nearly seven more.
Through it all, he has focused on convincing his company’s clients that Aptean’s solutions are right for them, especially in the confusing, AI-ravenous world. “The biggest ‘technology’ challenge is how we convince our large base of customers to adopt cloud solutions,” he said. “We know it’s good for them. They know it’s good for them. But how do you make them realize that?”
The answer? By showing them you’ve done it before. With customers like Carhartt, Martin Brower, and UFP Industries, the proof is right in front of them. Any manufacturer would respond to that.
