Instacart, North America's grocery technology company, announced the appointment of Chris Rogers as Chief Executive Officer. He will report to the company's Board of Directors and will also become a member of the Board when he takes on the CEO role. Fidji Simo, who has led the company since 2021, will continue as Chair of the Board to ensure a smooth transition. Rogers has played a significant role at Instacart since joining in 2019 and most recently served as Chief Business Officer, managing commercial operations, retailer partnerships, advertising, research, and new business ventures. His appointment marks a new phase for the grocery technology company as it focuses on expanding its services and partnerships across North America.
With over two decades of experience across consumer goods, retail, media, and technology, Rogers brings a broad perspective to his new role. Prior to joining Instacart, Rogers held leadership positions at Apple, where he led the company’s operations in Canada. He began his career at Procter & Gamble. In addition to his work at Instacart, Rogers serves on the boards of Spins and the Ad Council. Simo expressed strong confidence in Rogers’s ability to lead Instacart forward. She commented. “He brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people’s lives—and I couldn’t be more excited to see how Chris scales the company’s impact from here.”
