Splash, an event marketing technology company, has been acquired by Cvent, a prominent provider of technology for meetings, events, and hospitality. This action enhances Cvent's portfolio by integrating Splash's intuitive platform, which enables marketers to develop event programs that are scalable, on-brand, and measurable. Splash is trusted by more than 500 organizations, including more than 60 Fortune 1000 companies. Cvent's dedication to extending its technology beyond centralized teams to support field marketing efforts through scalable, user-friendly solutions is underscored by this acquisition.
Cvent has been a consistent leader in the event technology sector, with a global customer base of approximately 22,000 and a workforce of over 4,800. Splash's tools will assist Cvent in the development of more effective event marketing strategies by providing customizable event templates, comprehensive reporting solutions, and seamless integrations with existing marketing technologies. This acquisition establishes Cvent as a critical participant in assisting organizations in optimizing their face-to-face interactions with critical consumers and prospects as the event marketing landscape transitions to smaller, regional field events. The objective of both organizations is to expedite the success of events by implementing innovative, technology-driven solutions that increase brand recall and sales velocity.
