Building a scalable business isn’t just about adding more—it’s about refining what works. For Jerome Ternynck, Founder and CEO of SmartRecruiters, scaling meant finding a formula that could be replicated efficiently. With a vision to make hiring faster, simpler, and more effective, he focused on building a platform that could address the real needs of large enterprises—something SmartRecruiters does today for companies like Bosch, LinkedIn, and Visa.
In the early days, SmartRecruiters had broad appeal, but Jerome realized that simply adding more customers wasn’t the key to sustainable growth. By honing in on large enterprises, SmartRecruiters refined its platform to meet the complex needs of bigger companies, streamlining high-volume hiring while ensuring flexibility across industries. Today, the company serves over 4,000 global clients, helping them hire on demand with an intuitive platform that enhances candidate experience, manager engagement, and recruiter productivity.
Through it all, Jerome has remained focused on the company’s core purpose: helping people find jobs. It’s a lesson in leadership—focus on what works, scale it, and stay aligned with your purpose.
