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Intuit and Amazon Forge Strategic Partnership to Empower Sellers

Intuit and Amazon have announced a multi-year strategic partnership aimed at empowering millions of Amazon sellers to enhance their business operations. Through this collaboration, QuickBooks will become Amazon's preferred financial management solution, integrating directly into Amazon Seller Central. By leveraging Intuit’s AI-powered platform, sellers will gain access to comprehensive financial insights, including real-time profitability, cash flow analysis, and tax estimates. This integration promises to streamline business management and improve financial decision-making for sellers, enabling them to thrive in Amazon’s marketplace. Additionally, sellers will benefit from simplified access to capital through QuickBooks Capital, providing personalized loan options directly within Amazon Seller Central.

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The partnership reflects Intuit’s mission to provide innovative financial tools to small and mid-market businesses. With a global customer base of over 100 million, Intuit’s QuickBooks platform helps businesses manage their finances, stay compliant, and grow efficiently. Amazon, known for its constant innovation, aims to provide its sellers with tools that enhance productivity and success. The two companies plan to roll out these features in mid-2025, initially focusing on U.S. sellers with an expansion to international markets to follow.

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