Persona, a company specializing in identity verification solutions, has raised $200 million in a Series D funding round, bringing its valuation to $2 billion. The round was co-led by Founders Fund and Ribbit Capital, with continued backing from existing investors such as BOND, Coatue, First Round Capital, Index Ventures, and Chemistry. Persona has doubled its customer base and reached several milestones, including identity verification reports and advancements in fraud detection, age assurance, and international verification tools. Its platform is now integrated with partners like Okta to support identity security for workforces.
As artificial intelligence plays a larger role in online activity, with automated traffic now exceeding human traffic, the challenge of identifying real individuals from synthetic agents has become more urgent. Persona’s platform addresses this need by offering businesses a flexible infrastructure to verify users and entities while allowing individuals to manage their data securely. With growing concerns over privacy, AI-generated fraud, and regulatory differences across regions, Persona aims to provide adaptable solutions that meet a wide range of identity requirements. The company’s growing customer base includes major firms such as OpenAI, LinkedIn, and Block, reflecting broad trust in its approach to digital identity.
