PROS Holdings, an AI-driven pricing and selling SaaS, announced the appointment of Jeff Cotten as President and Chief Executive Officer. The decision follows a comprehensive executive search, and Cotten will succeed Andres Reiner, who is retiring after years of service. Reiner will remain with the company in a senior advisory role for one year to ensure a smooth leadership transition. Cotten brings more than 20 years of experience in enterprise technology, having held executive positions at Alvaria, Tenfold, and Rackspace, where he led global operations for a multi-billion-dollar business.
PROS Non-Executive Chairman of the Board Bill Russell commented, “Jeff has a strong track record of consistently delivering results and driving enterprise-wide operational excellence across high-tech companies. We are confident that Jeff is the right leader to build upon the strong foundation laid by Andres.” Cotten highlighted PROS’ strengths in AI and its team-driven approach, stating that the company is well-positioned to support customers adopting intelligent pricing and selling solutions. With nearly four decades of experience serving clients across industries such as manufacturing, services, and aviation, PROS aims to maintain its momentum in digital commerce and enterprise software markets under Cotten’s leadership.
