On September 17, 2024, Salesforce, a leading AI CRM provider, and Google Cloud announced an expanded partnership aimed at enhancing collaboration through the creation of Salesforce Agentforce Agents. These autonomous agents will operate seamlessly across Salesforce Customer 360 and Google Workspace applications, allowing users to leverage existing bidirectional integrations to improve productivity while ensuring robust privacy and data protections. The Agentforce features will be available later this year, enabling users to develop custom agents capable of performing tasks without the need to move or copy data, thanks to Zero Copy technology.
The integration allows Agentforce agents to utilize data from Google BigQuery, enhancing the accuracy and trustworthiness of AI responses. For instance, the Agentforce Sales Development Representative Agent will engage with prospects, manage objections, and schedule meetings while utilizing Google Workspace features to generate documents and presentations. Brian Landsman, Executive Vice President at Salesforce, emphasized the partnership's goal of creating the world's first agent ecosystem to enhance workplace productivity. With Google Cloud's advanced AI and infrastructure solutions, this collaboration positions both companies to address real-world use cases in various sectors while delivering enterprise-grade trust and accuracy for users.
