Twilio announced new features at the Snowflake Summit 2024, introducing Linked Audiences and the Segment Data Graph to enhance the interoperability of Twilio Segment with data platforms and warehouses. These innovations aim to streamline customer data management and provide businesses with a real-time, unified view of their customers. Linked Audiences, currently in public beta, allows B2B and B2C marketers to seamlessly integrate real-time data from Segment’s Customer Data Platform (CDP) with comprehensive warehouse data without writing SQL. This capability ensures more precise customer interaction insights, boosting marketing accuracy and ROI.
These capabilities are further enhanced by the Segment Data Graph framework, which dynamically defines and manages relationships between datasets within data platforms and warehouses, thereby converting inert repositories into actionable intelligence engines. This integration facilitates real-time, data-driven decision-making, enabling businesses to understand better and engage with their customers. By breaking down traditional data silos and enhancing data utilization, Twilio Segment's tools support advanced analytics and marketing automation, enabling companies to deliver personalized customer experiences. The collaboration with Snowflake and the support from industry leaders underscore the strategic importance of these enhancements in driving efficient, AI-powered customer engagement.
